Apple launches its online store in India

For the first time in more than 20 years since Apple  began its operations in India, the iPhone-maker has started selling its products directly to consumers in the world’s second largest smartphone…

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Tap into intent to generate leads

Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey…

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Better conversion measurement for video ads on YouTube and our network

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a…

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